Digital Marketing Strategist

3 weeks ago


Gurgaon, Haryana, India The Ayurveda Experience Full time

Job Summary :

We are seeking a seasoned Performance Marketing Manager to drive revenue growth, user acquisition, and brand awareness through data-driven marketing strategies.

The ideal candidate will have a proven track record of optimizing marketing ROI and achieving business objectives through expertise in digital marketing analytics, campaign targeting, and performance measurement.

Key Responsibilities :

- Develop and oversee overall performance marketing strategy, collaborating with the content and advertising teams.

- Create and manage Google Ad campaigns (SEM), Facebook Ads, and Instagram Ads (social media advertising) to maximize ROI.

- Ensure top organic search ranking positions (SEO) and regularly review and optimize all advertising campaigns for positive ROAS.

- Manage paid listings on third-party websites and media partners, and develop and oversee email marketing and marketing automation strategy.

- Set up, manage, and optimize email marketing campaigns, including EDM newsletters, drip campaigns, and loyalty campaigns.

- Manage Google Analytics to track and measure all marketing campaigns, and regularly review multi-channel analytics reports to recommend optimization action plans to sales and marketing teams.

- Conduct regular conversion rate optimization audits and execute A/B tests, user testing, and feedback to improve conversion rates across digital channels.

- Leadership skills with the ability to set and prioritize goals, analytical mind, and proficiency in spoken and written English.

- Strong proven track record for managing millions in ad spend, email marketing platforms, self-driven, and degree in Marketing communications or equivalent.



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