Mobile Game Acquisition Expert

10 hours ago

Thoothukudi, Tamil Nadu, India beBeeUserAcquisition Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
User Acquisition Strategist

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key ResponsibilitiesTechnical & Execution
  • Plan, launch, and optimize UA campaigns across major ad platforms and other ad networks/DSPs.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit key performance indicators.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs.
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
Analytical & Reporting
  • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
  • Calculate breakeven points and model projected long-term value by user cohorts.
  • Understand and act on player journey metrics.
  • Build dashboards and performance reports in tools such as Looker Studio or equivalent.
  • Apply predictive modeling and early KPIs to forecast long-term user value, for decision making.
Strategic
  • Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
  • Create and manage audience strategies.
  • Design and execute re-engagement campaigns for churned or low-activity users.
  • Collaborate with CRM and product teams to connect UA with retention and monetization strategies.
  • Contribute to budget allocation and scaling strategies.
  • Stay current with platform updates, privacy-first UA, and emerging ad tech.
Creative
  • Collaborate with the creative team to brief, conceptualize, and test ad creatives.
  • Design and run creative test campaigns with structured methodologies.
  • Analyze creative performance using key metrics and translate findings into actionable insights.
  • Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.
  • Establish creative refresh cycles and rotation strategies.
  • Share business-aligned creative insights with stakeholders, linking creative learnings to broader UA strategy.
Qualifications
  • 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).
  • Proven expertise with major ad platforms and MMPs including event setup and analysis.
  • Strong working knowledge of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio or equivalent).
  • Strong analytical, mathematical, and problem-solving skills.
  • Entrepreneurial mindset with a high sense of ownership and accountability.

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