Growth Specialist
3 days ago
About our organization
We develop casual games that delight players worldwide - from mobile app stores to Facebook Instant Games. We're expanding our portfolio and seeking a User Acquisition Manager to drive profitable, scalable growth through precision targeting, smart bidding, and relentless creative iteration.
Key Responsibilities:- Plan, execute, and optimize paid UA campaigns across Meta, Google UAC, TikTok, Unity Ads, Applovin, and other high-performance ad networks.
- Develop budgets with the goal of maximizing Return on Ad Spend (ROAS), not just installs or Click-Through Rate (CTR).
- Analyze deep-funnel metrics and adjust strategy based on true value generation.
- Run sophisticated creative testing and iterate on high-performing ad types.
- Build robust attribution models and cohort analyses using AppsFlyer or similar tools.
- Collaborate with product teams on monetization strategies, funnel optimization, and Lifetime Value (LTV)-boosting features.
- Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.
- 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.
- Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
- Track record of scaling UA with positive unit economics.
- Strong analytical mindset with fluency in Excel, cohort models, Cost per Acquisition (CAC)/Lifetime Value (LTV) analysis, and predictive ROAS models.
- Familiarity with attribution platforms and key metrics.
- Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.
- Strong sense of creative testing strategy and knowledge of what works in casual game ads.
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