Mobile App Growth Strategist

3 days ago

Thoothukudi, Tamil Nadu, India beBeePerformance Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Title: Performance-Focused Mobile App Growth Expert

We are seeking a highly motivated and experienced performance-focused mobile app growth expert to run and scale paid campaigns that drive installs, subscriptions, and conversions for our wellness apps.

About the Role:

This role is all about executing paid campaigns day in and day out, optimising funnels, and ensuring growth at scale. The ideal candidate will have proven experience scaling mobile apps via paid ads across platforms (Meta, Apple, Google) and be able to leverage AI tools for creative testing, campaign automation, and performance optimisation.

Key Responsibilities:

  • Run and optimise paid ad campaigns across Meta, Apple, Google, and other channels to drive installs and conversions.
  • Build and iterate on user acquisition funnels, ensuring campaigns scale profitably.
  • Leverage AI tools for creative testing, campaign automation, and performance optimisation.
  • Analyse campaign and funnel data using tools like AppsFlyer, CleverTap, and Google Analytics to identify growth opportunities.
  • Collaborate with design and content teams to test ad creatives, copy, and landing flows.
  • Stay updated with performance marketing trends, platform updates, and new acquisition strategies.

Key Requirements:

  • Proven experience scaling mobile apps via paid ads across platforms (Meta, Apple, Google).
  • Experience running campaigns in the US and EU markets.
  • Experience with Web2App Funnels.
  • Hands-on experience with CleverTap, AppsFlyer, Google Analytics or similar tools.
  • Practical use of AI in marketing workflows (campaign automations, creative testing, etc)
  • Data-driven mindset with the ability to optimise campaigns for maximum ROI.

Nice to Have:

  • Background in wellness, health, or fitness apps.
  • Experience working in SaaS or app growth roles.

About Breakthrough:

Breakthrough is a revolutionary SaaS platform that helps wellness creators launch their own branded iOS, Android, and web apps. Some of the top wellness creators we support include:

Jess Yoga – a leading yoga app with over 1M YouTube subscribers.

Sleep with Yogi Bryan – one of the top meditation & sleep apps on the app store.

Gaia Meditation – a French meditation app with thousands of daily listeners.

Other top apps include Stretch (the #1 stretching app) and Wheel With Me (the only wheelchair fitness app).

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