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Mobile App Growth Strategist
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The role of a Growth Analyst is to drive business growth through data-driven insights and strategic planning. As a key member of the analytics team, you will be responsible for analyzing user behavior, optimizing marketing campaigns, and developing predictive models to forecast user behavior and revenue projections.
About the Job- Conduct comprehensive cohort analysis using mobile attribution platforms to track user acquisition, retention, and revenue performance across different user segments and acquisition channels.
- Calculate and monitor key growth metrics including Customer Lifetime Value (LTV), Return on Investment (ROI), ROAS, payback periods, and customer acquisition costs (CAC).
- Build and maintain advanced attribution models to measure marketing campaign effectiveness and optimize budget allocation across channels.
- Collaborate with data engineers to design, optimize, and maintain data pipelines that process raw data for analytical purposes.
- Develop complex SQL queries in Snowflake to extract, transform, and analyze large datasets for growth insights.
- Create and maintain interactive dashboards in Metabase to visualize key performance metrics and provide self-service analytics for stakeholders.
- Design and execute A/B testing frameworks to evaluate the impact of product changes and marketing campaigns on growth metrics.
- Partner with client teams (marketing, product, finance) to optimize campaigns, identify growth features, and align analytics with business planning.
- Conduct market research and competitive analysis to identify growth opportunities and benchmark performance.
- Creating predictive models to forecast user behavior, revenue projections, and campaign performance.
- Bachelor's degree in Data Science, Statistics, Economics, Business Analytics, Marketing Analytics, or a related quantitative field.
- 3+ years of proven experience as a Growth Analyst, Marketing Analyst, or similar analytical role, preferably in mobile app or SaaS environments.
- Expert-level proficiency in SQL for complex data manipulation and analysis, with specific experience in Snowflake data warehousing.
- Advanced experience with Metabase for creating interactive dashboards and self-service analytics solutions.
- Demonstrated experience with mobile attribution platforms, with specific expertise in AppsFlyer data analysis and reporting.
- Strong proficiency in statistical analysis, cohort analysis, and predictive modeling techniques.
- Deep understanding of mobile app growth metrics including LTV, CAC, ROAS, retention rates, and revenue attribution models.
- Proficiency in Python or R for advanced analytics and statistical modeling.
- Experience with A/B testing methodologies, experimental design, and statistical significance testing.
- Experience working as a contractor or consultant, with ability to quickly integrate into client teams and deliver results.
This role offers the opportunity to work with a leading AI consulting firm, driving business growth through data-driven insights and strategic planning. As a Growth Analyst, you will have the chance to work with cutting-edge technologies, collaborate with cross-functional teams, and develop your skills in data analysis, machine learning, and predictive modeling.
