Senior Growth Strategist

5 days ago

Thoothukudi, Tamil Nadu, India beBeeGrowth Full time ₹ 90,00,000 - ₹ 1,20,00,000
Accelerating Growth

The Acceleration Team is looking for a strategic and experienced leader to spearhead efforts to drive user acquisition, engagement, and retention across fintech products.

  • Develop comprehensive growth strategies for OneScore portfolio covering various acquisition and engagement channels:
    • OneScore mobile app
    • OneScore website
  • Drive acquisition, engagement, and retention for APP and Web
  • Deliver consistent month-on-month Personal Loan Volumes
  • Manage and coordinate with key platform partners such as Google and Meta to optimize growth campaigns, platform integrations, and new feature launches
  • Build strong relationships with merchant partners to facilitate co-marketing and promotional activities
  • Design and scale experimentation frameworks, leveraging beta tools and new features introduced by partners like Google and Meta
  • Work closely with analytics, product, and finance teams to monitor KPIs, analyze campaign performance, and iterate marketing strategies accordingly
  • Provide leadership and mentorship to junior team members, fostering a high-performance culture focused on continuous learning and results
Qualifications and Skills:
  • Bachelor's degree in Marketing, Business, Finance, or related field; MBA preferred
  • Deep understanding of consumer acquisition, consumer journey, and consumer interaction with digital apps
  • 6-8 years of experience in growth marketing, preferably in fintech or financial services industry
  • Strong experience with digital marketing platforms, including Google Ads, Meta Business Manager, and other growth tools
  • Proven track record of managing complex projects and stakeholder relationships effectively
  • Expertise in agile project and sprint management methodologies
  • Demonstrated success in devising and executing growth strategies that leverage app and web platforms
  • Deep understanding of customer acquisition funnels, referral programs, and add-on product marketing
  • Excellent analytical skills with ability to interpret data and turn insights into actionable growth plans
  • Strong communication skills and ability to manage cross-functional teams

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