Digital Identity Strategist

1 month ago

Delhi, Delhi, India Target Full time
About Us:
Target, a Fortune 50 company with over 400,000 team members worldwide, is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy that has been developed over time. Our diverse team comes together to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes.

We operate as a fully integrated part of Target's global team in Bengaluru, where we have more than 4,000 team members supporting our global strategy and operations.

Becoming a Target team member means promoting a culture of mutual care and respect while striving to make the most meaningful and positive impact. We value diverse backgrounds and believe your unique perspective is essential for building relationships by being authentic and respectful. Inclusion is part of our core values, and we aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win.

Guest Engagement Product (GEP) Overview:
GEP consists of three product portfolios: Guest Data Platform (GDP), Loyalty, and Guest Messaging. These portfolios use data, personalization, and the Target Circle Loyalty program to enable relevant and connected experiences that make shopping easy and fun for our guests.

Job Description:
We're looking for a Sr. Product Manager to lead Data Enrichment and spearhead our Digital Identity strategy. You'll play a crucial role in shaping how Target understands and interacts with our guests, ensuring we meet their needs with precision and care. This role will have a significant impact on how we manage guest data, prioritize privacy & security, and innovate our digital identity solutions.

Digital Identity Role:
At Target, our Data Enrichment product seamlessly integrates various digital identifiers to deliver a cohesive and unified guest experience across all channels, platforms, and devices. As a product manager, you will be instrumental in crafting and executing our digital identification strategy, enhancing our capabilities for real-time personalization and precision advertising. Your work will impact millions of users, driving engagement and ensuring a tailored, relevant experience every time.

Responsibilities:
  • Strategic Leadership: Develop and execute a forward-thinking strategy for guest digital identity, focusing on identity matching and device stitching. Collaborate with marketing and digital teams to develop strategies for promoting and driving adoption of digital products related to customer identity management.
  • Collaborative Innovation: Partner with teams across Target, including Engineering, Data Sciences, Digital, and Roundel to create robust digital identity solutions that prioritize security and privacy.
  • Performance Excellence: Define and track key metrics to measure the success of our digital identity initiatives, ensuring we continuously improve and innovate. Execute the product strategy and roadmap to achieve key business objectives (OKRs).
  • Industry Expertise: Conduct market research and analysis to identify customer needs and industry trends related to customer identity management and maintain a deep understanding of emerging technologies and industry best practices in digital product ownership and customer identity management.
  • Product Leadership: Utilize your product knowledge, customer feedback, and relevant data to assess value, build business cases, and prioritize effectively. Act as a subject matter expert on customer identity management, providing guidance and training to internal teams and external partners as needed.

About You:
We're seeking a seasoned product manager with a strong background in guest identity or marketing domains. Ideal candidates should have:
  • An educational background with a Bachelor's degree required; MBA is a plus.
  • 8+ years of experience in product management, including experience with guest identity or marketing domains. Retail industry experience is a plus.
  • A guest-centric mindset with a passion for understanding and enhancing the guest experience, with a strong focus on data-driven decision making.
  • Leadership skills with a proven ability to lead and influence, with a track record of success in building and executing product strategies.
  • Technical acumen with a strong quantitative and technical background, with experience in Agile methodologies, data management, and Adtech.
  • Exceptional communication skills with the ability to influence stakeholders and drive consensus.

Estimated Salary:$150,000 - $200,000 per annum based on location and experience.

This is a challenging yet rewarding role that requires innovative thinking and leadership skills. If you're passionate about digital identity and product management, please apply.

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