Digital Content Strategist

4 days ago

Thāne, Maharashtra, India beBeeContent Full time ₹ 1,04,000 - ₹ 1,30,878
Content Strategy Lead Position

We are seeking an experienced content strategy lead to develop and execute a comprehensive content plan that aligns with our brand, SEO, and business goals. This is a key role in driving the success of our content marketing initiatives.

The ideal candidate will have a strong background in content creation and strategy, preferably in a B2B/B2C digital environment. They will be responsible for creating and overseeing high-quality, original content across multiple formats, including blogs, case studies, whitepapers, website content, social media, email campaigns, and video scripts.

  • Develop and execute a holistic content strategy aligned with brand, SEO, and business goals.
  • Lead and manage a team of content creators (writers, editors, designers, freelancers).
  • Create and oversee high-quality, original content across multiple formats.
  • Collaborate with SEO, product, design, and performance marketing teams to ensure content effectiveness and consistency.
  • Plan and manage a content calendar that supports product launches, campaigns, and thought leadership.
  • Use content analytics tools to track performance (traffic, engagement, conversions) and optimize content accordingly.
  • Maintain and evolve brand tone, voice, and messaging guidelines across all content.
  • Stay updated on content trends, audience behavior, and competitive content strategies.
Required Skills and Qualifications:
  • Bachelor's or Master's degree in Journalism, Communications, Marketing, English, or related field.
  • 5+ years of experience in content creation and strategy, preferably in a B2B/B2C digital environment.
  • Proven experience leading a content or editorial team.
  • Strong command of written English and editorial best practices.
  • Proficiency in content management systems (CMS), SEO tools (e.g., SEMrush, Ahrefs), and analytics platforms (e.g., Google Analytics).
  • Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.

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