Senior Marketing Campaign Specialist
1 week ago
At Genpact, we are a global professional services and solutions firm driven by our innate curiosity and desire to create lasting value for clients.
We invite applications for the role of Senior Marketing Campaign Specialist
This position will be responsible for executing marketing campaigns for one of North America's largest banks and their retail clients.
The successful candidate will work with multiple stakeholders and teams, attending business meetings to understand campaign objectives, strategy, segmentation, and other critical elements.
Using SAS / SAS CI tools, you will build campaigns that meet client needs and ensure timely launch without errors.
Your role will provide an overlay of technical and domain expertise, bringing value through disciplined campaign execution and solution management skills.
Key Responsibilities:- Be the primary point of contact for assigned pursuits to work with the Marketing team for campaign execution and solutions meeting client needs
- Map business requirements and execute campaigns using SAS / SAS CI for respective portfolios
- Collaborate with internal Service and Horizontal lines to ensure campaigns are executed and launched on-time and error-free
- Proactively engage with marketing managers to identify process improvements, suggest ideas, and add value to the process and team
Qualifications we seek in you:
Minimum Qualifications:
- Undergraduate or Postgraduate degree in Statistics, Math, or Computer Science
- Robust campaign execution and analysis experience
Preferred Qualifications:
- SQL, SAS / SAS CI proficiency
- Able to handle tasks independently and exercise execution
- Prior experience in campaign execution processes
Estimated Salary: $80,000 - $110,000 per year
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