Infection Control Specialist

We are seeking an Infection Prevention and Control Specialist to develop and execute marketing strategies that build awareness and drive demand for our portfolio of infection control products.

• Develop and execute digital, offline, and events-based marketing campaigns to increase brand visibility and drive sales.
• Organize product demonstrations, workshops, and industry conferences/exhibitions to showcase our products and services.
• Create high-quality marketing collateral and presentations to effectively communicate product features and benefits.
• Analyze customer needs, current market trends, and market potential to identify opportunities for growth and differentiation.
• Assess competitor offerings and develop strategies to outperform them in the market.

• Plan, coordinate, and execute marketing programs to create pull in the market for our entire IC product portfolio.
• Be responsible for launching new products or product lines, ensuring regulatory compliance and quality certifications.
• Conduct and execute symposiums, marketing programs, CMEs, and conferences from initiation to execution, working closely with sales and marketing teams.
• Identify and work with key architects, construction companies, and project consultants to drive business development.
• Provide product technical information to Bio-Medicals/CSSD Managers-Technicians/IC Nursing Heads/Consultants, discussing feature benefits and precision execution of routine tasks.

• Be responsible for training on IC product lines, initiating/conducting/facilitating internal product and technical training for sales and other team members/distributors to meet objectives.
• Conduct operational training to end users, follow-up trainings, and troubleshooting.
• Coordinate with other Product Managers for operational training to end users during project completion/final handover.

• Support the sales team with product knowledge, training, and strategic selling tools.
• Identify cross-selling and upselling opportunities with consumables and equipment bundles.
• Attend or drive product-related technical discussions for projects, tenders, and flow business.
• Handhold and develop new sales reps on priority to ensure they are confident in promoting the product to customers.
• Work closely with Sales teams to introduce and promote to Consultants/Architects/Surgeons/Technicians/Purchase authorities during all pre- and post-sales activities.
• Provide cost support and attend commercial negotiations along with the sales team as required.
• Build and maintain strong relationships with KOLs (Key Opinion Leaders) in infection control, hospital administration.

Education:

• Bachelor's degree in Life Sciences, Biomedical Engineering, Biotechnology, Pharmacy.
• MBA/PGDM in Marketing or Healthcare Management (preferred).

Experience:

• 5–8 years of experience in medical equipments, devices, consumables preferably in infection control industry.
• Proven track record in managing technical products and consumables.

Skills:

• Strong understanding of infection control practices and healthcare workflows.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Ability to work cross-functionally with R&D, operations, and sales teams.
• Proficiency in MS Office, CRM tools, and digital marketing platforms.

Key Attributes:

• Strategic thinker with a customer-centric mindset.
• Ability to simplify complex technical concepts into clear marketing messages.
• Innovative, proactive, and result-driven.
• Strong team player with leadership potential.

About Us

We are committed to providing innovative solutions that improve patient outcomes and enhance the delivery of care. We strive to be a trusted partner for healthcare professionals, offering products and services that meet the evolving needs of the industry.

Candidates must have

• A bachelor's degree in life sciences, biomedical engineering, biotechnology, or pharmacy.
• At least 5-8 years of experience in the medical equipment industry, preferably in infection control.