Digital Creative Writer for Dentsu India
14 hours ago
Dentsu International comprises six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.
As part of dentsu International, dentsu India helps some of the biggest and most interesting brands to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.
About the RoleWe are seeking a highly skilled Digital Creative Writer to join our team at WATConsult, a Dentsu Company. The successful candidate will be responsible for creating engaging web copy in real-time environments that stimulate user interaction, discussion and engagement.
This role offers an excellent opportunity to work on high-profile campaigns and collaborate with cross-functional teams to deliver cohesive marketing strategies. If you have a passion for digital creativity and enjoy writing compelling content, we would love to hear from you
Responsibilities- Develop a deep understanding of the bigger picture online objectives and ensure all activity supports wider online objectives.
- Be responsible for hands-on interaction within social media sites such as Facebook, Twitter, etc.
- Manage off-site social properties – other people's blogs, other company Facebook fan pages, forums, etc.
- Create great engaging web copy in a real-time environment that stimulates user interaction, discussion and engagement.
- Use etiquette and ability to 'sell without selling' online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate.
- Utilize a toolkit to measure and monitor social activity – determine what works, tweak and improve content, communications, etc.
- Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered.
- Respond and react to changes within social networks – changes in functionality, methods of engagement, etc.
- Monitor and present relevant data, trends, successes, exceptions, etc.
- Deliver real-time content within relevant social spaces which dynamically engages the audience.
- Provide creative input on content, ideas on social media viral marketing.
- Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives.
The salary for this position is approximately ₹750,000 per year based on location and experience.
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