Senior Brand Reputation Specialist
2 days ago
About Dentsu International India: An award-winning agency, Dentsu International comprises six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB, and Merkle. Each brand is supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu International operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never-before.
Dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. Our teams of optimists, entrepreneurs, and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.
We have an exciting opportunity for a Senior Brand Reputation Specialist to join our team. As a key member of our digital marketing department, you will be responsible for managing and enhancing the brand's reputation across social media and digital platforms. The ideal candidate will have strong communication skills, a solid understanding of social media trends, and expertise in ORM tools to effectively monitor, analyze, and respond to online conversations about the brand.
The role involves:
- Monitoring and analyzing user comments, feedback, and complaints across social media and digital platforms, using tools and manual processes
- Engaging with the target audience to manage responses, redress complaints, and maintain a positive brand image
- Promptly addressing negative feedback within the specified turnaround time
- Creating brand awareness by addressing queries and enhancing brand perception
- Sharing user compliments and feedback on brand social media pages
- Utilizing social listening tools to manage responses and gather insights
- Categorizing data, preparing reports on brand performance, and providing actionable suggestions to improve user experience
- Analyzing audience conversations and feedback to offer recommendations for brand improvement
- Benchmarking the brand's online reputation against competitors
- Preparing and circulating ORM reports (daily, weekly, monthly) to relevant departments
You will work closely with the team to stay updated on social and digital trends to identify opportunities for improvement. A Graduate or holder of a UGC-approved Diploma in Mass Media, Marketing Communication, Advertising, or equivalent is required. Certification in Digital Media, SEO, SEM, or E-commerce is a plus. You should have 2-4 years of experience in ORM with a brand or digital/social/advertising/media agency. Proficiency in English with excellent written and verbal communication skills, proficiency in MS Excel, and strong knowledge of social media channels and ORM processes are essential. Familiarity with digital listening tools like Hootsuite Insights is preferred. Awareness of digital trends and activities with a keen eye for detail is necessary.
We estimate this position to earn approximately ₹15,00,000 per annum.
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