Field Marketing Specialist

3 days ago

Vijayawada, Andhra Pradesh, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 24,00,000
Job Title: Field Marketing Professional

The role of a Field Marketing Professional is to spearhead all on-ground marketing efforts aimed at increasing brand visibility and driving student admissions. The ideal candidate will bring a blend of strategic thinking, operational excellence, and relationship-building skills.

About the Role:
This position involves planning, executing, and performance tracking of offline initiatives such as open houses, orientations, RWA activations, interschool competitions, and community events.

Key Responsibilities:
  • Offline Marketing Strategy & Planning:
    • Develop and implement a comprehensive annual offline marketing plan aligned with admission targets and brand positioning.
    • Identify key offline channels, locations, and event formats to maximize reach within target demographics.
    • Create quarterly and monthly activation calendars, timelines, and budgets.
  • Event Management & Execution:
    • Lead the planning, promotion, and execution of events such as open houses and school orientations, RWA activations and community outreach programs, interschool competitions, workshops, and fairs, kiosks, roadshows, and external education events.
    • Ensure seamless coordination across internal teams and event stakeholders.
  • Vendor & Partner Management:
    • Identify and onboard relevant vendors, agencies, and community partners.
    • Handle negotiations, contracts, and vendor performance monitoring.
  • Cross-Functional Collaboration:
    • Work closely with the Admissions Team to ensure footfall translates into inquiries and conversions.
    • Collaborate with the Creative/Content Teams to produce effective offline marketing collaterals.
    • Align offline efforts with online campaigns in collaboration with the Digital Marketing Team.
  • Performance Monitoring & Reporting:
    • Track ROI on events and offline channels, measuring metrics such as footfall, lead generation, conversion rates, and brand visibility.
    • Provide regular reports with insights and recommendations for optimization.
  • Budget Management:
    • Owning the offline marketing budget; ensuring judicious use of resources.
    • Identifying cost-saving opportunities without compromising effectiveness.


Qualifications & Experience:
  • Bachelor's degree in Marketing, Event Management, Communications, or a related field. MBA preferred.
  • 4–7 years of experience in offline marketing, preferably in education, events, or community engagement.
  • Proven track record of developing and executing offline campaigns that drive measurable outcomes.
  • Excellent organizational, negotiation, and project management skills.
  • Strong communication and interpersonal skills.
  • Proficiency in Excel, PowerPoint, and planning tools.


Preferred Attributes:
  • Strong local network and knowledge of RWA and school ecosystems.
  • Passion for education, community engagement, and brand storytelling.
  • Ability to work independently and manage multiple projects simultaneously.


Requirements:
  • A willingness to work on weekends (especially during peak admission periods).
  • Local travel required for event execution and community engagement.

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