Data-Driven Digital Marketing Leader

1 day ago

Indore, Madhya Pradesh, India Webgility Full time
About Webgility

Webgility is a leading automation software company that empowers multichannel sellers to streamline their operations and thrive in the competitive commerce landscape. Founded in 2007, our mission remains unchanged – to help commerce businesses win.

About the Role

We are seeking an experienced data-driven digital marketing leader to own the digital marketing funnel, drive customer acquisition, and contribute to business growth. As a key member of our team, you will oversee the attraction of site traffic, conversion of that traffic into leads, and co-own pipeline and business targets, collaborating closely with the sales team.

Key Responsibilities
  • Digital Marketing Strategy: Develop and implement a comprehensive inbound marketing plan, leveraging paid (e.g., PPC, display ads) and non-paid (e.g., SEO, content marketing) channels to drive customer acquisition.
  • Budget Management: Allocate budgets across paid, owned, and earned media while optimizing for the best ROI.
  • Content & SEO Oversight: Collaborate with content creators to produce SEO-optimized materials that rank and convert, while also ensuring an effective website presence to turn traffic into qualified leads.
  • Campaign Management: Orchestrate multi-channel campaigns including SEO, SEM, paid social, remarketing, and affiliate efforts.
  • Website Management: Manage corporate web properties to support objectives such as revenue growth, lead generation, and brand awareness.
  • CRO Initiatives: Lead conversion rate optimization (CRO) initiatives to improve engagement and conversion metrics through testing landing pages, special promotions, and content placement.
  • Analytics & Reporting: Set inbound lead goals, measure progress, and refine activities based on performance data. Analyze metrics like site traffic, visitor paths, and conversion rates to optimize marketing spend and lead generation.
  • MarTech Optimization: Lead marketing operations efforts to enhance our tech stack, CRM (HubSpot), lead routing, and data enrichment processes.
  • Team Leadership: Lead, mentor, and grow a team of digital marketers, providing guidance and performance oversight.
  • Vendor/Agency Management: Drive execution and results through agency and other contract vendors.
Success Metrics:
  • Pipeline Creation: Achieve key pipeline creation goals, acting as the North Star for marketing efforts.
  • Traffic & Engagement: Drive increased website traffic and enhance engagement/conversion rates.
  • Demand Funnel Efficiency: Optimize demand waterfall metrics, from leads to closed opportunities, tracking efficiency metrics like cost per acquisition.
Qualifications:
  • Experience: 8+ years in digital marketing with a focus on inbound growth, including 3+ years in a B2B SaaS environment.
  • Project Management: Ability to manage teams situated across different geographies, and multiple projects in a fast-paced environment.
  • Technical Skills: Strong grasp of analytics tools (e.g., Google Analytics), marketing automation platforms (e.g., HubSpot), and paid media management (Google Ads, LinkedIn, Meta etc.).
  • Proven Track Record: Demonstrated success in managing campaigns across various channels with measurable impact on business growth especially in the US market.
  • Leadership: Experience building and leading high-performance teams.
Benefits & Perks:
  • Work-Life Integration: We fully support remote working, paid time off, parental leaves, and flexible work arrangements.
  • On-the-Job Training & Development: We encourage learning and growth through access to multiple training sessions, learning platforms, and on-the-job training.
  • Health & Wellness: Prioritizing employee well-being, we offer annual wellness sessions, unlimited access to a gaming room, and a well-equipped fitness center.
  • Hardware & Internet: Remote employees receive hardware delivered straight to their doorstep, and are eligible for reimbursement of internet services.
  • Family Insurance: Group health insurance with no-capping model covering employees, spouses, and children.
  • Rewarding Culture: We honor employees' accomplishments through thoughtful recognition programs, annual employee awards, annual meet-ups, and celebrating even the smallest of wins.
  • Open-Door Policy: Approachable management, monthly town halls, transparent feedback mechanisms, and leadership visibility.
Compensation:

INR 50 Lakhs Per Annum - INR 80 Lakhs Per Annum base salary (based on experience), 10% variable paid quarterly.

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