Search Engine Optimization Expert

2 weeks ago

Mumbai, Maharashtra, India beBeeSEO Full time ₹ 15,00,000 - ₹ 25,00,000
SEO Executive Job Description

This role is ideal for a performance-focused SEO expert who can develop and execute organic search strategies across multiple web properties.

The successful candidate will play a critical part in improving visibility, driving high-quality organic traffic and generating leads through strategic on-page, off-page, and technical SEO initiatives.

We are seeking an experienced SEO professional with a solid foundation in SEO best practices, a data-driven mindset, and experience working across content, tech and marketing teams.

  • Job Responsibilities:
  • - Develop and implement effective SEO strategies to increase organic rankings, traffic, and conversions.
  • - Conduct comprehensive keyword research to guide content teams and identify new opportunities.
  • - Optimize website content, landing pages, product descriptions, and metadata using best-practice on-page SEO techniques.
  • - Manage and optimize internal linking structure for better crawlability and user experience.
  • - Create and maintain an SEO roadmap and content calendar in collaboration with marketing and product teams.
  • Technical SEO & Site Health:
  • - Perform regular technical audits using tools like Screaming Frog, SEMrush, Ahrefs, Google Search Console, and GA4.
  • - Work closely with developers to implement SEO enhancements including schema markup, page speed improvements, and mobile responsiveness.
  • - Monitor crawl errors, broken links, redirects, and indexation issues and work with relevant teams for resolution.
  • - Lead the implementation of Core Web Vitals and site performance enhancements.
  • Off-Page SEO & Backlink Strategy:
  • - Build and maintain a clean, high-quality backlink profile through outreach, partnerships, and content amplification strategies.
  • - Conduct competitive backlink analysis and identify opportunities for link acquisition.
  • - Track and disavow toxic links, ensuring site credibility and domain health.
  • Analytics, Reporting & Continuous Optimization:
  • - Track keyword rankings, traffic trends, bounce rates, and conversions using SEO and analytics tools.
  • - Prepare weekly and monthly SEO performance reports highlighting KPIs (Traffic, Leads, CTR, Ranking Positions, Bounce Rate, etc.).
  • - Use insights from GA4, Search Console, and heatmaps to improve user engagement and SEO effectiveness.
  • Requirements:
  • - 6+ years of hands-on SEO experience (ideally in lead gen or transactional websites).
  • - Proficiency in tools such as SE Ranking, Ahrefs, SEMrush, Screaming Frog, Google Analytics 4, Google Search Console and Tag Manager.
  • - Strong understanding of HTML/CSS basics, structured data/schema, and technical SEO.
  • - Excellent analytical skills and attention to detail.
  • - Strong project management and collaboration skills.

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