Manager - Search Engine Optimization

Manager - Search Engine Overview:

IQIGAI is India's leading data-tech assessment platform, helping engineering students and professionals evaluate their skills and accelerate their careers.

We're building the future of talent assessment for the data science and technology Summary:

We are looking for an experienced SEO Specialist to drive organic traffic growth and improve search engine rankings for our platform.This role is crucial in capturing high-intent users searching for career assessments, data science skills, and job preparation resources.

You'll be responsible for technical SEO, content optimization, and driving organic growth to support our goal of 200k+ assessments from website traffic.

Key SEO & Website Optimization:

- Conduct comprehensive technical SEO audits and implement fixes for crawlability, indexing, and site performance

- Optimize website architecture, URL structure, internal linking, and site speed

- Implement schema markup for assessment pages, career guides, and educational content

- Work with development team to ensure SEO best practices in website development

- Monitor and resolve technical SEO issues using tools like Google Search Console, Screaming Frog

Keyword Research & Strategy:

- Conduct in-depth keyword research for data science careers, assessment tools, and skill evaluation queries

- Develop keyword mapping strategy for different user intents: informational, navigational, transactional

- Identify long-tail keyword opportunities in data science, machine learning, and career development niches

- Analyze competitor SEO strategies and identify content gap opportunities

- Create keyword targeting strategy for 60+ blog posts and pillar pages

Content Optimization & Strategy:

- Optimize existing content for target keywords while maintaining readability and user experience

- Collaborate with Content Editor and Content Writer to create SEO-optimized blog posts and landing pages

- Develop strategy that delivers >50,000 weekly traffic within 6 months

- Optimize meta titles, descriptions, headers, and image alt tags across the website

- Create content briefs with SEO guidelines for content team

Link Building & Off-Page SEO:

- Develop and execute link building strategies targeting education, career, and technology websites

- Build relationships with industry publications, career blogs, and educational institutions

- Identify and secure guest posting opportunities on relevant high-authority websites

- Monitor and analyze backlink profile using tools like Ahrefs, Moz, or SEMrush

- Coordinate with partnerships team for co-marketing opportunities that include link exchanges

Performance Tracking & Reporting:

- Monitor organic search performance, keyword rankings, and traffic growth using Google Analytics and Search Console

- Generate monthly SEO performance reports with actionable insights and recommendations

- Track conversion metrics from organic traffic to assessment completions

- Analyze user behavior data to identify optimization opportunities

- Coordinate with MIS Executive for integrated performance tracking across channels

Local & Mobile SEO:

- Optimize for local search queries related to career assessments and skill evaluation in major Indian cities

- Ensure mobile-first indexing optimization and mobile user experience

- Implement local SEO strategies for campus recruitment and regional targeting

- Optimize for voice search queries related to career guidance and skill assessment

Required & Experience:

- Bachelor's degree in Marketing, Computer Science, or related field

- 4-6 years of hands-on SEO experience, preferably in EdTech, SaaS, or career services

- Proven track record of growing organic traffic and improving search rankings

Technical Skills:

- Advanced proficiency in SEO tools: Google Analytics, Search Console, Ahrefs/SEMrush, Screaming Frog

- Strong understanding of HTML, CSS, and basic JavaScript for SEO implementation

- Experience with CMS platforms (WordPress, webflow) and SEO plugins

- Knowledge of server-side factors affecting SEO: hosting, CDN, caching

- Familiarity with Google Tag Manager and conversion tracking setup

Core Competencies:

- Deep understanding of search engine algorithms and ranking factors relevant to 2025 (post LLM SEO)

- Strong analytical skills with ability to interpret data and provide actionable insights

- Excellent project management skills with ability to prioritize multiple initiatives

- Experience with content optimization and working closely with content teams

- Understanding of user experience principles and their impact on SEO

Preferred Qualifications:

- Experience in EdTech, recruitment, or career services industry

- Knowledge of data science/technology sector and related search behavior

- Experience with international SEO and multi-language website optimization

- Familiarity with programmatic SEO and automation tools

- Previous experience optimizing for assessment or testing platforms

- Certification in Google Analytics and Google Ads

What We Offer:

- Flexible work arrangements (hybrid model)

- Professional development opportunities and SEO tool subscriptions

- Opportunity to build SEO strategy for a fast-growing startup in an extremely competitive space

(ref:iimjobs.com)

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