Meta Ads Specialist

3 days ago

Noida, Uttar Pradesh, India beBeeMetaAds Full time ₹ 50,00,000 - ₹ 75,00,000
Meta Ads Specialist

We are seeking a highly skilled and data-driven Meta Ads professional to join our team. This role requires at least 1 year of hands-on experience in managing paid ad campaigns on Facebook, Instagram, and other Meta platforms.

About the Role:

The ideal candidate should have strong analytical skills, a good understanding of audience targeting, and the ability to drive measurable results through performance marketing.

Key Responsibilities:
  • Plan, set up, manage, and optimize paid ad campaigns on Facebook, Instagram (Meta Ads Manager).
  • Conduct A/B testing to identify effective creatives and audience segments.
  • Monitor ad performance, ROI, CPC, CTR, CPA, and report on key metrics regularly.
  • Collaborate with design and content teams to create high-performing creatives and ad copies.
  • Implement pixel tracking, events setup, and conversion tracking via Meta Business Suite.
  • Analyze campaign performance and implement strategies to improve ROAS.
  • Stay up-to-date with the latest trends, updates, and best practices in Meta advertising.
Required Skills & Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1 year of hands-on experience with Meta Ads Manager.
  • Proficiency in audience targeting, lookalike audiences, and retargeting strategies.
  • Familiarity with Google Analytics, UTM tracking, and other performance measurement tools.
  • Good command of Excel/Google Sheets for reporting and performance analysis.
  • Ability to handle ad spends efficiently with attention to detail.
  • Strong communication and time management skills.
Desirable Qualifications:
  • Basic knowledge of other ad platforms like Google Ads, LinkedIn, etc.
  • Experience with e-commerce or lead generation campaigns.
  • Meta Blueprint certification (optional but preferred).

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