Senior Mobile Growth Manager

23 hours ago

Vadodara, Gujarat, India beBeeUser Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Title

Mobile User Acquisition Specialist

We are seeking a highly motivated and data-driven professional to join our team as a Mobile User Acquisition Specialist. This role involves managing the entire user acquisition funnel, from campaign conceptualization to in-depth performance analysis.

The ideal candidate will have a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration skills. They should be passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities:

  • Plan, launch, and optimize user acquisition campaigns across various ad platforms and networks.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit key performance indicators (KPIs).
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and mobile measurement partners.
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.

Required Skills and Qualifications:

  • 4+ years of hands-on experience in user acquisition for mobile games.
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok) and mobile measurement partners (AppsFlyer, Adjust, Singular).
  • Strong working knowledge of user acquisition KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau).
  • Strong analytical, mathematical, and problem-solving skills.
  • Entrepreneurial mindset with a high sense of ownership and accountability.

Benefits:

  • Opportunity to work on high-profile mobile games.
  • Collaborative and dynamic work environment.
  • Professional development and growth opportunities.

Others:

  • Stay current with platform updates, privacy-first user acquisition, and emerging ad tech.

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