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2 days ago
We are seeking a skilled Product Marketer to join our mission-driven team and play a key role in shaping the brand voice and Go-to-Market (GTM) playbook of a women-first health-tech platform.
About the Role- Develop and execute end-to-end inbound and outbound marketing strategies to drive awareness, adoption, and engagement across multiple channels.
- Build and manage multi-channel content strategy across YouTube, Instagram, LinkedIn, and blogs.
- Plan and execute SEO campaigns to improve visibility, ranking, and organic growth.
- Drive community-led marketing through social engagement and storytelling.
- Collaborate with product, design, and sales teams to align messaging, campaigns, and user journeys.
- Create and manage marketing automation workflows (emails, retargeting, nurture campaigns).
- Track KPIs across channels and optimize campaigns based on data & insights.
This is an exciting opportunity to be part of a transformative journey in women's health in India.
Key Qualifications- Strong understanding of product marketing, content funnels, and user acquisition.
- Hands-on experience with at least 3 of the following:
- SEO & Content Marketing,
- YouTube growth & video marketing,
- Experience handling organic content through social media.
- Outbound email/LinkedIn outreach.
- Proficiency with marketing & analytics tools (Google Analytics, SEMrush/Ahrefs, HubSpot, etc.).
- Strong skills in copywriting, positioning, and storytelling.
- Analytical mindset with ability to interpret campaign data & iterate fast.
- Bachelor's/Master's degree in Marketing, Communications, Business, or related field.
- Bonus: Experience in healthcare, SaaS, or consumer tech products.
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