Audience Architecture Specialist

Key Responsibilities:Understand the fundamental for creating 1P and 3P audiences as defined by media strategies and supporting tactics.Document audience components in the audience tracker, including:Audience nameAudience sizePlatform syndicationFrequency of syndicationMonitor ZMP (Zeta Marketing Platform) to ensure proper audience syndication.Syndicate...

**Job Title:** Audience Syndication Specialist Key Responsibilities:Audience creators need to understand the foundational requirements for creating 1P and 3P audiences as defined by media strategies and supporting tactics.Audience components should be documented in the audience tracker, including:Audience nameAudience sizePlatform syndicationFrequency of...

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