Senior Account Strategist

2 weeks ago

Gurgaon, Haryana, India beBeeCustomer Full time ₹ 2,40,00,000 - ₹ 3,20,00,000
Job Overview

This role involves driving the post-sales client journey, ensuring seamless onboarding and campaign success. You will be responsible for delivering measurable performance outcomes and deepening clients' adoption of our platform modules.

The ideal candidate should have a strong background in performance marketing or digital advertising, with experience in account strategy, growth, and media buying. A proven track record of managing large-scale digital campaigns and delivering business outcomes is essential.

Key Responsibilities:
  • Be the trusted advisor for clients, aligning our capabilities with their acquisition and growth goals.
  • Own client onboarding, expectation-setting, and strategic planning from day one.
  • Conduct regular meetings to track success, surface insights, and identify opportunities to cross-sell and up-sell additional platform modules.
  • Serve as a subject matter expert on iOS growth, Apple Ads, and App Store strategies.
Campaign Management:
  • Plan, execute, and optimize Apple Ads campaigns using our proprietary platform.
  • Leverage automation, data-driven bidding, and custom analytics tools to drive performance.
  • Monitor industry trends, vertical-specific benchmarks, and campaign health, ensuring best-in-class execution.
  • Communicate performance insights clearly and strategically to clients and internal teams.
Stakeholder Collaboration:
  • Collaborate with Sales, Client Management, Design, Product, Engineering, and Finance teams for seamless delivery.
  • Partner closely with Apple's team to drive alignment and ensure client satisfaction.
  • Provide feedback to Product, Tech, and Data Science teams for platform improvements and new features.
  • Ensure smooth handovers from Sales and a unified experience across all touchpoints.
Requirements

We are looking for an experienced professional with the following skills and qualifications:

  • Experience: 24 years in performance marketing or digital advertising.
  • Education: Bachelor's degree or higher in Marketing or Digital Marketing.
  • Performance Expertise: Proven track record of managing large-scale digital campaigns and delivering measurable business outcomes.
  • Analytical Skills: Advanced proficiency in Excel/Google Sheets, pivot tables, and data interpretation for campaign optimization.
  • Strategic Thinking: Ability to translate business goals into actionable campaign strategies.
  • Communication: Strong verbal and written skills, able to clearly present insights, influence decisions, and build client trust.
  • Industry Acumen: Well-connected within the digital marketing ecosystem, with an understanding of mobile app growth trends.

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