Senior Marketing Analytics Specialist

6 days ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Market Mix Modelling Expert

  • Develop and implement Market Mix Models to measure marketing effectiveness across channels.
  • Analyze large datasets to identify patterns, trends, and actionable insights for marketing strategy.
  • Collaborate with marketing, finance, and product teams to recommend strategies based on MMM outcomes.
  • Build predictive models to forecast campaign performance.
  • Validate model assumptions and accuracy.
  • Present complex analyses in a clear manner to stakeholders and leadership.
  • Automate data pipelines, reporting, and dashboards for ongoing monitoring.
Key Skills

  • Expertise in end-to-end Market Mix Modelling lifecycle.
  • Advanced statistical modelling techniques: regression, time series analysis, Bayesian methods, hierarchical models.
  • Proficiency in Python or R for data modelling and analytics.
  • Experience with SQL for data extraction and transformation.
  • Solid understanding of marketing KPIs, media planning, and ROI measurement.
  • Experience with large datasets and cloud data platforms (AWS, GCP, Azure).
  • Excellent communication skills to present data-driven insights.
  • Strong problem-solving skills with the ability to work independently.
PREFERRED QUALIFICATIONS

  • Experience in consumer goods, retail, e-commerce, or media sectors.
  • Familiarity with data visualization tools.
  • Exposure to multi-touch attribution methodologies.

  • Senior Manager Marketing Data Analytics

    1 week ago

    Bengaluru, Karnataka, India Factspan Analytics Full time ₹ 15,00,000 - ₹ 20,00,000 per year

    Position: Senior Manager marketing AnalyticsBengaluru, KarnatakaFactspan Overview: Factspan is a pure play data and analytics services organization. We partner with fortune 500 enterprises to build an analytics center of excellence, generating insights and solutions from raw data to solve business challenges, make strategic recommendations and implement new...

  • Product Analytics

    3 weeks ago

    Bengaluru, Karnataka, India Tiger Analytics Full time

    About Tiger Analytics Tiger Analytics is a global leader in AI and analytics, helping Fortune 1000 companies solve their toughest challenges. We offer full-stack AI and analytics services & solutions to empower businesses to achieve real outcomes and value at scale. We are on a mission to push the boundaries of what AI and analytics can do to help...

  • Product Analytics

    3 weeks ago

    Bengaluru, Karnataka, India Tiger Analytics Full time

    About Tiger Analytics Tiger Analytics is a global leader in AI and analytics, helping Fortune 1000 companies solve their toughest challenges. We offer full-stack AI and analytics services & solutions to empower businesses to achieve real outcomes and value at scale. We are on a mission to push the boundaries of what AI and analytics can do to help...

  • Senior Influencer Marketing Specialist

    5 days ago

    Bengaluru, Karnataka, India beBeeInfluencer Full time ₹ 8,00,000 - ₹ 15,00,000

    Senior Influencer Marketing SpecialistThe Senior Influencer Marketing Specialist plays a pivotal role in developing and executing influencer marketing strategies that drive brand awareness, engagement, and conversions. This highly skilled professional is responsible for identifying, building relationships with, and collaborating with influencers across...

  • Senior Ecommerce Specialist

    1 week ago

    Bengaluru, Karnataka, India beBeeEcommercet Specialist Full time ₹ 4,00,000 - ₹ 8,00,000

    Job Overview:We are seeking a seasoned Ecommerce Specialist with expertise in Magento-based websites. The ideal candidate should have hands-on experience in developing, maintaining, and scaling high-performance ecommerce platforms.The successful candidate will be responsible for building, configuring, and maintaining Magento 1x/2x ecommerce websites, as well...

  • Senior Digital Marketing Specialist

    2 weeks ago

    Bengaluru, Karnataka, India beBeeDigitalMarketing Full time ₹ 40,00,000 - ₹ 60,00,000

    Senior Digital Marketing SpecialistWe are seeking a seasoned Senior Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer engagement, and conversions.

  • Senior Marketing Analytics Lead

    16 hours ago

    Bengaluru, Karnataka, India beBeeMarketingAnalyticsLead Full time ₹ 15,00,000 - ₹ 25,00,000

    Job OverviewWe are seeking a highly skilled Senior Marketing Analytics Lead to join our team. As a key member of our organization, you will be responsible for guiding data science aspects of client engagements, focusing on marketing effectiveness and portfolio management.Main Responsibilities:Collaborate with customers to define problems, select statistical...

  • Performance Marketing Specialist

    6 hours ago

    Bengaluru, Karnataka, India The Marketing Miles Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Title: Performance Marketing SpecialistLocation: Bangalore, HybridExperience: 3-5 YearsEmployment Type: Full-TimeCompany: The Marketing MilesAbout the Role:We're seeking a data-driven and creative Performance Marketing Specialist to join our dynamic team. This hybrid role is ideal for someone who is equally passionate about running high-ROI performance...

  • Lead Marketing Analytics

    1 week ago

    Bengaluru, Karnataka, India Freshworks Full time

    Company Description Organizations everywhere struggle under the crushing costs and complexities of solutions that promise to simplify their lives To create a better experience for their customers and employees To help them grow Software is a choice that can make or break a business Create better or worse experiences Propel or throttle growth ...

  • Market Research Specialist

    2 weeks ago

    Bengaluru, Karnataka, India beBeeMarketResearch Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

    Market Research SpecialistWe are seeking a highly skilled Market Research Specialist to provide critical market price intelligence and strategic analysis.About the Role:Deliver high-quality market research, data analysis, and pricing insights to support business decisions.Develop and maintain comprehensive market price databases and analytical...