Senior Marketing Operations Leader

3 weeks ago


Bengaluru, Karnataka, India Fullstack Academy Full time
About the Role

Job Summary: We are seeking a seasoned marketing professional to lead our learner cultivation and monetization efforts as a Senior Manager, CRM Marketing.

As a key member of our marketing team, you will own and oversee the contact strategy for prospective learners, including email, SMS, website chat, and testing into other communication channels. You will support and evolve all aspects of Fullstack Academy's marketing operations across systems including CRM, marketing automation, web analytics, and other marketing technologies.

Responsibilities:

  1. Own and oversee the contact strategy for prospective learners, including email, SMS, website chat, and testing into other communication channels.
  2. Support and evolve all aspects of Fullstack Academy's marketing operations across systems including CRM, marketing automation, web analytics, and other marketing technologies.
  3. Identify opportunities for marketing technology and process improvements, working cross-functionally to develop solutions that improve marketing and enrollment efficiency and agility.

Requirements:

  • 5+ years of experience in Customer Retention or CRM management role
  • 2+ years of supervisory experience, overseeing direct reports and/or external partners
  • Deep level of hands-on experience with the HubSpot MAP & CRM. Experience on Clevertap, Moengage, Webengage is a plus
  • Clear understanding of common CMS and website functionality, with project management experience in order to guide the web development team's work on the backend and frontend of Fullstack Academy's website properties
  • Data-driven with a deep understanding of data management best practices and solutions

What We Offer:

Fullstack Academy offers a competitive salary and benefits package, as well as opportunities for professional growth and development in a dynamic and supportive environment.



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