Digital Content Strategist

2 weeks ago

Aurangabad, Maharashtra, India beBeeContent Full time ₹ 10,00,000 - ₹ 17,50,000
Creative and Performance Content Lead

We are seeking a highly skilled and experienced Creative and Performance Content Lead to join our team. As a key member of our organization, you will be responsible for developing and executing a content strategy that drives brand engagement and conversion across creative and performance marketing.

  • Develop and lead the overall content strategy for target audience segments, aligned with brand goals and marketing objectives.
  • Collaborate closely with cross-functional teams to understand target personas and develop relevant content themes.
  • Drive consistency in brand voice and storytelling across all content formats.

You will ideate and execute content for website, email, blogs, landing pages, product pages, and brand campaigns, creating engaging narratives around hair health, product education, and customer stories. Additionally, you will lead the creation of ad copies, scripts, and creatives for paid campaigns and optimize messaging for different funnel stages in collaboration with the performance marketing team.

This role requires a strong understanding of both brand storytelling and performance marketing content, with proven experience in managing and scaling small to mid-sized content teams. You must have excellent writing, editing, and communication skills, with a strong eye for detail and analytical mindset to interpret content performance data and drive actionable insights.

The ideal candidate will possess a deep understanding of digital marketing channels and their respective roles in driving business outcomes. They should also have a passion for staying up-to-date with industry trends and best practices.

We offer a dynamic and supportive work environment, where you can grow and develop your skills. Our team is passionate about creating high-quality content that resonates with our audience, and we're looking for someone who shares our vision.

If you're a creative and strategic thinker with a passion for content marketing, we'd love to hear from you.

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