Digital Marketing Specialist for Influencer Partnerships

23 hours ago


Mumbai, Maharashtra, India IGP Full time

As a Digital Marketing Specialist for Influencer Partnerships at IGP, you will play a pivotal role in shaping the company's influencer marketing strategy. IGP is India's largest multi-category gifting company, with a global footprint and a presence in over 90 countries.

Key Responsibilities:

  • Evaluate influencers' social media presence, content quality, engagement metrics, and authenticity to identify potential partnerships.
  • Establish and maintain a comprehensive database of influencers, ensuring seamless communication and outreach.
  • Create and manage influencer content calendars, aligning with brand values and marketing objectives.
  • Provide influencers with necessary resources, such as product samples or creative assets, to support content creation.
  • Stay up-to-date on industry trends, social media algorithms, and emerging platforms to adapt strategies accordingly.
  • Monitor and analyze key performance metrics to measure campaign success.

About IGP:

IGP offers an extensive collection of gifts, flowers, cakes, and personalized products for various occasions and festivals. With a strong online presence, the company has established itself as a leading gifting platform in India and globally.

Competitive Salary: ₹25,000 - ₹35,000 per month

Benefits:

  • Opportunities for professional growth and development
  • A dynamic and supportive work environment
  • Competitive compensation package

We are looking for a skilled and enthusiastic individual to join our team. If you have a passion for digital marketing and influencer partnerships, we encourage you to apply.



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