Content Marketing Strategist for Influencer Partnerships

2 days ago


Mumbai, Maharashtra, India PINKVILLA Full time

Pinkvilla is seeking an experienced Content Marketing Strategist to spearhead influencer partnerships and develop innovative marketing campaigns.

Salary: ₹10,50,000 - ₹14,00,000 per annum (dependent on experience)

About the Role:

We are looking for a seasoned professional with a proven track record in content marketing and influencer partnerships. The ideal candidate will have strong connections within the influencer community and excellent negotiation skills.

Key Responsibilities:

  • BUILD AND MAINTAIN STRONG RELATIONSHIPS WITH INFLUENCERS ACROSS VARIOUS SOCIAL MEDIA PLATFORMS.
  • IDENTIFY AND RECRUIT NEW INFLUENCERS TO EXPAND OUR NETWORK.
  • DEVELOP AND EXECUTE CONTENT MARKETING STRATEGIES THAT ALIGN WITH CLIENT OBJECTIVES.
  • Negotiate rates and contracts with influencers to achieve competitive pricing while maintaining quality standards.
  • MONITOR AND ANALYZE THE PERFORMANCE OF CAMPAIGNS, PROVIDING INSIGHTS AND RECOMMENDATIONS FOR OPTIMIZATION.
  • STAY UPDATED ON INDUSTRY TRENDS AND BEST PRACTICES IN CONTENT MARKETING AND INFLUENCER PARTNERSHIPS.
  • SHARE KNOWLEDGE WITH INTERNAL TEAMS TO ENHANCE CAMPAIGN EFFECTIVENESS.

Requirements:

  • MINIMUM 5 YEARS OF EXPERIENCE IN CONTENT MARKETING OR DIGITAL MARKETING ROLES.
  • PROVEN TRACK RECORD OF SUCCESSFULLY MANAGING CAMPAIGNS AND DRIVING RESULTS.
  • STRONG NETWORK OF INFLUENCER CONTACTS.
  • EXCELLENT NEGOTIATION AND COMMUNICATION SKILLS.
  • ABILITY TO MULTITASK AND WORK EFFECTIVELY IN A FAST-PACED ENVIRONMENT.
  • Creative thinking and problem-solving skills.

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