Growing Consumer Health Brand Leader

2 weeks ago

Mumbai, Maharashtra, India beBeeBrand Full time ₹ 15,00,000 - ₹ 25,00,000

Job Opportunity:

  • We are seeking a Brand Manager to lead the growth of a prominent consumer health brand.
  • The successful candidate will be responsible for shaping and protecting the brand's core identity, tone, and messaging across all consumer touchpoints.

Key Responsibilities:

  • Develop and execute comprehensive brand strategies that drive awareness, consideration, and trust.
  • Lead the planning and execution of content campaigns, influencer partnerships, and hero initiatives that build brand equity.
  • Collaborate with the performance team to craft compelling narratives that resonate with consumers.
  • Design repeatable and scalable content formats that drive sustained engagement.
  • Ensure uniformity and consistency across all consumer assets.
  • Drive top-of-funnel visibility and storytelling through strategic content development.
  • Monitor and analyze quarterly brand health trackers (awareness, NPS, trust) to inform content, performance, and category priorities.

Requirements:

  • 4-6 years of experience in brand management, content-led marketing, or performance-driven creative.
  • Experience in consumer brands, wellness, beauty, or D2C is an advantage.
  • Strong analytical skills, able to break down creative performance, identify insights in data, and connect inputs to outcomes.
  • Clear and effective communication skills, structured problem-solving skills, and proactive execution skills.
  • Comfortable working cross-functionally across performance, content, category, and design teams.
  • Owner mindset, taking initiative without needing instructions.
  • Ability to ensure every touchpoint reflects the brand's core values.

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