Paid Digital Marketing Expert

2 days ago


Belgaum, Karnataka, India beBeeDigital Full time ₹ 4,50,000 - ₹ 7,50,000
Job Description

We are seeking a skilled Paid Digital Specialist to join our team. As a key member of our digital advertising team, you will be responsible for planning, setting up, launching, and optimizing campaigns on Google Ads and Meta Ads.

Key Responsibilities
  • Create and execute campaign strategies that drive results and meet client goals
  • Build and maintain account structures that support efficient testing and long-term scale
  • Stay up-to-date with algorithm changes, audience trends, and platform updates to inform campaign optimization
  • Set up, test, and maintain conversion tracking across platforms
  • Troubleshoot and refine attribution setups to ensure accurate measurement
  • Work with integrations, APIs, and tagging systems to optimize ad performance
  • Manage budgets, bids, ROAS targets, and pacing to achieve optimal results
  • Optimize campaigns for CPL, CPA, or ROAS depending on client goals
  • Analyze data and use creative testing to improve campaign performance over time
Requirements
  • At least 5 years of experience managing Meta Ads and Google Ads
  • Proven track record working with ecommerce and lead generation clients
  • Fluent English language skills, both written and spoken
  • Ability to set up conversion tracking, including GA4, Google Ads, and Meta Events
  • Experience navigating Shopify and understanding how to connect and optimize ad tracking
  • Excellent collaboration and communication skills


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