
Beauty Brand Influencer Marketing Executive
16 hours ago
Cosmetic Marketing Specialist
About the RoleWe seek a skilled Cosmetic Marketing Specialist to drive influencer-led initiatives. The ideal candidate will be creative, detail-oriented, and understand the influencer ecosystem in female beauty, skincare, and grooming.
Key Responsibilities- Develop marketing strategies tailored to our categories.
- Identify, onboard, and manage influencers/content creators in the beauty, lifestyle, and wellness space.
- Plan and run targeted campaigns around product launches, festive seasons, and ongoing brand initiatives.
- Collaborate with brand and creative teams to design engaging influencer briefs and ensure alignment.
- Negotiate contracts, manage deliverables, and monitor campaign performance.
- Stay updated with trends in the beauty and personal care influencer space.
- Maintain a structured database with performance metrics.
- 2–3 years of experience in cosmetic marketing with beauty brands.
- Proven track record of managing impactful influencer campaigns.
- Strong understanding of content marketing, creator trends, and Instagram-first strategies.
- Excellent communication, relationship-building, and negotiation skills.
- Familiarity with influencer tools and campaign analytics.
- Ability to thrive in a fast-paced startup environment.
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