Digital Marketing Specialist
1 day ago
Publicis Groupe is a leading provider of digital, data, and tech services catering to international markets. We have a diverse network of talented professionals working across various platforms.
Our team in India boasts over 1000+ specialists certified across major platforms like Amazon, Facebook Blueprint, Google Adwords, and more.
This role requires the ability to manage resources effectively, ensure quality delivery, and drive team adherence to internal/external tools and processes.
Job DescriptionWe are looking for an experienced individual with expert knowledge in various search and social platforms like Google Ads, SA360, Bing Ads, Apple Search, Amazon Search, Facebook, Twitter, Instagram, TikTok, Pinterest, Snapchat etc.
The goal is to inspire and attract the target audience through effective campaign management.
- Ensuring optimal levels of resource utilization and keeping stakeholders updated
- Ensuring quality delivery as per defined SLAs
- Driving team adherence to all internal/external tools and processes
- Maintaining team motivation through regular touch points/team engagement activities
- Detailed-oriented with strong verbal, written, and visual communication skills for various audiences (internal or external)
- Sense of ownership; responsible for team/client management, performance monitoring & reviews
- End-to-end campaign management experience in running paid ads on Meta, Twitter, etc
- Staying up-to-date with industry news and developments; staying ahead of competition by analyzing, keeping pace, and regularly documenting search engine industry trends across web/mobile platforms and adopting new/best practices on an ongoing basis
- Driving new tests, analyzing performance, and providing insights on how performance could be improved
- Strong knowledge and hands-on experience on online marketing tools and best practice
- 2-5 yrs of experience in Paid Social ads specifically
- Experience in Meta, Instagram, Twitter, and end-to-end campaign management specifically reach and frequency campaigns
- Team & Client management skills
- Subject-matter-expert for Search
- Effective time-management skills
- Strong analytical skills, critical thinker, and problem-solving skills
- Advanced Excel, Word, and Power Point skills
- Strong interpersonal and communication skills
- Knowledge of different digital marketing channels is a plus
This role requires a strong understanding of digital marketing principles and practices. A minimum of 2-5 years of experience in Paid Social ads is required.
A degree in Marketing or related field is preferred.
BenefitsThis role offers a competitive salary range of ₹10,00,000 - ₹20,00,000 per annum.
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