Digital Marketing Strategist
3 days ago
Job Title: Marketing Automation Specialist
">As a Marketing Automation Specialist, you will play a crucial role in streamlining our company's marketing efforts. Your primary responsibility will be to design and implement effective marketing automation strategies that enhance customer engagement and drive business growth.
Key Responsibilities:- Develop and execute marketing automation plans that align with the company's overall marketing strategy
- Collaborate with cross-functional teams to ensure seamless integration of marketing automation initiatives
- Analyze campaign performance and provide data-driven insights to inform future marketing decisions
- At least 3+ years of experience using a marketing automation tool
- Proficiency in Pardot, HubSpot, Marketo, or experience in working on email marketing campaigns, lead generation, landing pages, forms, and nurturing
- Proficiency in HTML, CSS is required, understanding of email-campaign best practices, as well as expertise with email fundamentals including reputation, spam, security deliverability
- Working knowledge of testing to check HTML for browser, device compatibility issues, email providers etc.
- Certification in marketing automation tools will be added advantage
- Basic Adobe Photoshop skills are required
- Strong attention to detail
- Ability to multi-task and meet deadlines
- Excellent communication and interpersonal skills
- Ability to work in multi-disciplinary and international teams
- Fluent in English at the business level (written and verbal). Any additional language skills are welcomed in our international environment.
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