Sales and Marketing Strategist

3 weeks ago

Delhi, Delhi, India The Hiring Company Full time
Job Title: Sales and Marketing Strategist

Location: NSP, Delhi

Working Days: 6 days working

Job Type: Full-Time

Estimated Salary: ₹24,00,000 - ₹30,00,000 per annum

About the Role

The Sales and Marketing Strategist is responsible for driving sales growth and brand presence within the FMCG or Pharma sector.

This role involves leading a team of sales and marketing professionals, managing budgets, analyzing market trends, and ensuring the successful execution of marketing campaigns and sales initiatives.

The ideal candidate will have a proven track record of meeting or exceeding sales targets and driving successful marketing campaigns.

Key Responsibilities:
  • Strategic Planning and Execution:
    • Develop and implement comprehensive sales and marketing strategies to achieve company goals.
    • Conduct market research to identify trends, customer needs, and competitive landscape.
    • Create and manage annual sales and marketing budgets, ensuring efficient allocation of resources.
  • Sales Management:
    • Lead, motivate, and manage the sales team to meet or exceed sales targets.
    • Establish sales goals, monitor performance, and provide regular reports on sales metrics.
    • Develop and maintain strong relationships with key clients, distributors, and partners.
  • Marketing and Brand Management:
    • Oversee the development and execution of marketing campaigns, including digital, print, and events.
    • Manage brand positioning and ensure consistent messaging across all channels.
    • Coordinate with external agencies and vendors for creative and promotional activities.
  • Product Management:
    • Work closely with product development teams to ensure market needs are met.
    • Launch new products effectively and manage the lifecycle of existing products.
    • Analyze product performance and make recommendations for improvements.
  • Customer Insights and Relationship Management:
    • Gather and analyze customer feedback to improve product offerings and customer experience.
    • Develop and implement customer retention programs and loyalty initiatives.
    • Address customer concerns and resolve issues promptly.
  • Performance Monitoring and Reporting:
    • Track and analyze sales and marketing performance metrics.
    • Prepare and present regular reports on sales performance, marketing campaign effectiveness, and market trends to senior management.
    • Adjust strategies based on performance data and market feedback.
Qualifications:

Bachelor's degree in Business Administration, Marketing, Sales, or a related field. An MBA or advanced degree is a plus.

10-12 years of experience in sales and marketing, with a focus on FMCG or Pharma industries.

Skills:
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal abilities.
  • Proficiency in market research and data analysis.
  • Ability to develop and execute strategic plans.
  • Familiarity with digital marketing tools and techniques.
  • Strong negotiation and sales skills.
Personal Attributes:
  • Results-oriented with a drive for achieving and exceeding goals.
  • Strategic thinker with a proactive approach to problem-solving.
  • Adaptable and able to thrive in a fast-paced environment.

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