Social Media Strategist

1 day ago


Coimbatore, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Social Media Marketing Specialist

We are looking for an experienced professional to manage our online presence and drive engagement through impactful paid campaigns. This role combines creative social media management with data-driven performance marketing, making it ideal for someone who enjoys both content creation and analytics.

Key Responsibilities:

  • Social Media Content Management

Create and execute monthly content calendars aligned with campaigns and business goals.

Collaborate with designers, video editors, and copywriters to create engaging posts, reels, shorts, and stories.

Publish daily content across Instagram, YouTube, Facebook, and Twitter.

Write compelling captions & CTAs to boost engagement and conversions.

Manage community interactions (DMs, comments, Telegram groups, WhatsApp broadcasts).

Track and share user engagement insights with the team.

  • Performance Marketing

Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).

Monitor campaign KPIs such as CTR, CPL, ROAS and support ongoing optimizations.

Execute A/B testing of creatives, ad copies, and landing pages.

Run retargeting campaigns and support funnel optimization.

Prepare and maintain weekly performance reports.

  • Data Analysis & Growth

Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions).

Stay updated on social trends, platform algorithms, and ad marketing benchmarks.

Coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.

  • Requirements

2-4 years of experience in Social Media & Performance Marketing (EdTech/Finance preferred).

Bachelor's degree in Marketing, Mass Communication, or equivalent.

Hands-on experience with Instagram, YouTube, Meta Ads Manager, Google Ads Manager, GA4, and UTM tagging.

  • Preferred Skills

Experience with YouTube Lives or webinars.

Knowledge of SEO for social content, hashtag strategies, and lead-gen via CTAs.

Interest in stock market/finance-related content.


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