Executive - Social Media (5-8 yrs)

2 days ago

Coimbatore, Tamil Nadu, India HR Full time
Social Media Pro? We're Hiring a Social Media Executive Manage and expand brand presence across platforms, create engaging content, and analyze performance. Join our dynamic team in India

Job Title: Social Media Executive

Location: Coimbatore

Experience: 5-8 years

Responsibilities:

- Manage and enhance the brand's presence across social media platforms.

- Develop and execute engaging content strategies that align with business objectives.

- Monitor performance metrics and analyze key performance indicators (KPIs) to drive continuous improvement.

- Foster community engagement and maintain a consistent brand reputation and voice across all social platforms.

- Collaborate with design and copy teams to create high-quality content tailored to target audiences.

Deliverables:

- Develop and schedule three localized posts per week for sub-accounts.

- Create three diverse brand-level posts per week for central accounts.

- Provide social media content calendar suggestions aligned with business objectives.

- Tailor content to effectively target vendor, landlord, tenant, and buyer personas.

- Maintain consistent brand reputation and voice across all social platforms.

- Analyze key performance indicators and set achievable targets for improvement.

- Offer quarterly social media webinars to educate and engage franchisees.

- Conduct free social media audits for branches, identifying upsell opportunities.

- Assist with the development of 40 seasonal social media graphic templates in Canva for franchisee use.

- Provide weekly, monthly, and quarterly reports on social channel performance and user engagement metrics.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.

- 5+ years of experience in social media management, digital marketing, or a similar role.

- Strong understanding of content creation, social media trends, and engagement strategies.

- Experience with social media scheduling tools and analytics platforms.

- Ability to interpret data and optimize content strategies based on performance metrics.

- Excellent written and verbal communication skills.

- Experience in running social media audits and identifying areas for growth

Client overview:

With roots in London, UK, they are a creatively led digital marketing agency, crafting award-winning online businesses, focusing on spanning brand strategy, website design & development, mobile applications, on & off-page SEO, social media, marketing, and support, maintenance & evolution. They collaborate with a network of highly specialized partners globally, lovingly referred to as 'Constellation of Stars'. Together, offering tailor-made, end-to-end solutions for clients. Everything is centrally managed through a collection of web-based collaborative apps, ensuring real-time communication for clients & partners

Interested Candidates drop your Resumes to - jobs@prognova.co

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