Content Strategist

7 days ago


Chennai, Tamil Nadu, India Pickyourtrail Full time

Pickyourtrail is looking for an experienced SEO Content Specialist to join our team. As a key member of our content marketing department, you will be responsible for developing and executing high-ranking travel content strategies.

Responsibilities:

  • Owning and executing SEO content strategies for high-ranking travel pages (packages - international trips)
  • Researching and writing data-driven, search-optimized content (destination guides, itineraries, travel trends)
  • Identifying high-intent keywords and optimizing for rank growth & conversions
  • Updating and refining existing content for better rankings, CTR, and engagement
  • Implementing advanced on-page SEO (internal linking, structured data, featured snippets)
  • Maintaining performance metrics (traffic, rankings, SERP features) and adapting strategies

Requirements:

  • 4-5 years of SEO content writing experience, preferably in travel or related domains
  • Strong understanding of on-page SEO, keyword research, and search intent
  • Proven experience in long-form content, travel guides, and listicles
  • Familiarity with tools like Google Analytics, Google Search Console, SEMrush, and Keyword Planner
  • Ability to optimize for featured snippets, FAQs, and rich results
  • Excellent writing, editing, and research skills
  • Ability to work on tight deadlines while maintaining high-quality content


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