Strategic Business Intelligence Leader

7 days ago

Tiruppur, Tamil Nadu, India beBeeAnalyst Full time ₹ 15,00,000 - ₹ 30,00,000
Business Analyst Role

We are seeking an experienced professional to lead customer and business analytics initiatives, driving strategic decisions with data-driven insights.

This role will be at the forefront of shaping promotion strategies, customer engagement, loyalty measurement, and advanced analytics adoption.

Key Responsibilities:
  • Develop business insights in areas such as promotion effectiveness, elasticity, and customer engagement.
  • Define and operationalize KPIs that measure customer lifecycle health, retention, and loyalty.
  • Prioritize the analytics backlog, balancing quick wins with deep-dive strategic analyses.
  • Mentor a team of analysts, guiding them in methodology, prioritization, and problem-solving.
  • Explore AI/ML tools to improve customer segmentation, churn prediction, and self-serve analytics.
  • Collaborate with IT teams to strengthen data infrastructure, governance, and quality standards.
  • Communicate actionable insights to leadership and cross-functional teams.
Requirements:
  • 6+ years of experience in business insights, analytics, or customer intelligence, preferably in B2C retail, lifestyle, or e-commerce.
  • Strong track record in building customer metrics (e.g., retention, repeat, churn, CLTV).
  • Hands-on expertise with analytics tools, dashboards (Power BI, Tableau, or similar), and SQL.
  • Experience in mentoring analysts.
  • Exposure to AI/ML applications in CRM is a strong plus.
  • Strong stakeholder management and communication skills.

In this position, you will shape customer retention, loyalty, and engagement strategy with data at its core. Lead high-visibility projects that directly impact growth and revenue. Work in a culture that values innovation, ownership, and data-driven decision-making.

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