
Omnichannel Marketing Strategist
7 days ago
Job Role: As a seasoned marketing professional, you will be responsible for driving business growth through effective omnichannel strategies.
Key Responsibilities:
- Business analysis and advisory services for key marketing channels and initiatives.
- Onboarding new service offerings in the market and providing comprehensive training programs.
- End-to-end project management to ensure seamless execution.
- Liaising with clients and internal teams to deliver high-quality results.
- Excellent communication and collaboration skills to drive area operations and achieve quality services.
- Conducting daily analysis of operational metrics such as SLA, CSAT, utilization, and report generation at process level.
- Providing value-added solutions through program reviews, monitoring post-service activities, and handling customer grievances.
- Managing queue handling and day-to-day analysis to maintain SL; monitoring day-to-day resolution closures and case aging to ensure timely resolution.
- Framing work direction and plan for associates after assessing their capabilities.
- Preparing and presenting various weekly/monthly MIS reports pertaining to process/productivity.
- Implementing systems, migrating systems to upgraded versions to achieve efficiency in operations, spearheading process improvement initiatives.
Requirements:
- 5+ years of experience in client servicing roles.
- Knowledge and experience of digital ecosystems.
- Expertise in multichannel/omnichannel campaigns.
- Working knowledge of marketing automation tools (SFMC preferable).
- Efficiency in communication with clients and internal teams on daily strategies, actions, roadblocks, project development, timelines, and results.
- Efficiency in making data-driven decisions, analytical skills with strong attention to details.
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