Dental Marketing Strategist

3 days ago

Mumbai, Maharashtra, India beBeeOmnichannel Full time ₹ 1,01,35,000 - ₹ 1,21,59,000
Job Title: Professional Omnichannel Marketing Manager

Job Description:
We are seeking a highly skilled and experienced professional to lead our omnichannel marketing efforts for dental professionals. The successful candidate will be responsible for developing and implementing a seamless and cohesive customer journey across all relevant marketing channels. This includes identifying target professional segments, strategizing and executing Go-to-Market strategy, and driving in-clinic execution of professional marketing initiatives.

Key Responsibilities:
  1. Develop and implement a comprehensive omnichannel marketing strategy that integrates online and offline touchpoints to drive product adoption, professional education, brand loyalty, and ultimately recommendation and sales growth within the professional segment.
  2. Identify target professional segments based on specialization, clinical behavior, demographics, etc., to identify pain points and opportunities for enhanced engagement, education, product adoption, and accelerate their journey from Awareness to Advocacy for Colgate professional range of products.
  3. Drive in-clinic execution of professional marketing initiatives, working closely with the brand and field teams to ensure effective product placement, educational material dissemination, and program implementation at the point of care.
  4. Be accountable for Professional Oral Care (POC) business delivery by driving growth across focus brands, while managing A&P and sampling budgets for POC.
  5. Collaborate closely with brand, R&D, product development, medical affairs, sales, creative, content, and IT teams to ensure consistent scientific messaging, branding, and user experience across all professional touchpoints.

Required Skills and Qualifications:
  • 5 years of commercial experience, preferably in Pharma
  • Expertise in Professional marketing
  • Expertise in Digital Marketing for HCPs
  • Data Analytics and Insightting
  • Problem-solving with high bias for action
  • Managing ambiguity
  • MBA from Tier-1 or Tier-2 B-school

Benefits:
* Equal Opportunity Employer* Reasonable accommodation during the application process is available for persons with disabilities* Our Commitment to InclusionOur journey begins with our people developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belongingWe are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our businessEqual Opportunity EmployerColgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, United States positions, or any other characteristic protected by law

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