Digital Marketing Director

1 week ago


Delhi, Delhi, India The Marcom Avenue Full time
About The Marcom Avenue

We are a 360-degree marketing and communication agency based in Gurugram, accelerating growth exponentially through creative strategies and ROI-driven performance metrics. Our mission is to provide innovative solutions and tailor-made services that facilitate our clients' business objectives.

Our expertise lies in developing effective digital marketing campaigns that drive measurable results. We leverage various channels, including Google Ads, Meta Advertising, social media advertising, and email marketing, to achieve key performance indicators such as ROAS, CPA, and conversion rates.

We are seeking a Digital Marketing Director - Performance Optimization to join our team. As a seasoned professional with extensive experience in performance marketing, you will be responsible for managing and optimizing our digital marketing campaigns across various channels.

Key Responsibilities:
  • Plan and execute digital marketing campaigns to achieve key performance indicators
  • Optimize campaigns to maximize return on investment
  • Collaborate with internal teams to develop effective marketing strategies aligned with business goals
  • Present campaign strategies, performance insights, and recommendations to stakeholders
  • Create and manage campaign plans using Excel for budgeting and forecasting purposes
  • Conduct A/B testing, analyze campaign performance, and implement optimizations to improve efficiency
Required Skills and Experience:
  • Minimum 5 years of experience in performance marketing with a strong understanding of Google, Meta, bing, and E-Commerce platforms
  • Proficiency in Google Ads, Meta Ads Manager, and other digital marketplaces (e.g., Flipkart, Amazon)
  • Expertise in GA4, keyword research, competitor analysis, conversion setup, Google Tag Manager, and pixel implementation
  • Strong analytical skills with the ability to interpret data and trends, diagnose problems, and identify opportunities
  • Excellent communication and presentation skills to effectively convey complex information and strategies
Estimated Salary: ₹12,00,000 - ₹18,00,000 per annum

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