Strategic Communications Executive

3 days ago

Ahmedabad, Gujarat, India beBeeLeadership Full time ₹ 1,00,00,000 - ₹ 2,00,00,000
Senior Leadership Position

Nation With Namo is seeking a Senior Manager to spearhead our organization's strategic communications. As a key member of our leadership team, you will be responsible for developing and executing compelling narratives for political, policy, and election campaigns.

You will oversee digital advertising strategy and execution with the relevant team, using analytics to optimize performance and ROI. Additionally, you will lead a team of creators to produce high-volume engaging content, including Shorts and long-form videos.

Drive growth by optimizing videos for the YouTube algorithm (titles, descriptions, tags, thumbnails) and analyze performance metrics. Utilize YouTube Studio analytics to understand audience retention, traffic sources, and demographics, informing future content decisions.

Stay ahead of industry trends, experiment with new formats, and analyze competitor channels. Identify and build relationships with relevant creators to collaborate on projects and expand reach.

Collaborate effectively with internal teams, external agencies, and stakeholders. Develop crisis communication plans as needed, ensuring timely and effective response management.

Required skills and qualifications:

  • Deep understanding of Indian politics, history, socio-economic issues, and current affairs.
  • 8-10 years in communications, video production or channel management, ideally in media, PR/communications agency, public affairs, or a political/advocacy setting, with demonstrable success in growing and managing a significant YouTube channel.
  • Expertise on all things YouTube, including the YouTube algorithm, content strategy, and SEO.
  • Strong ability to craft compelling narratives for video, from scripting to guiding the final edit. Experience in news reporting or documentary production is beneficial.

Key Skills: Political Acumen, Professional Experience, YouTube Expertise, Video Storytelling, Project Management, Adaptability & Resilience, Proactive Approach, Exceptional Communication Skills, Familiarity with Analytics Tools

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