Digital Reputation Manager
4 days ago
About the Company
Dentsu International India, awarded The Cannes Global Agency of the Year 2022, comprises six leadership brands - Carat, dentsu X, i Prospect, Isobar, dentsu MB and Merkle, each supported by its specialist divisions and scaled services.
Our team is seeking a proactive and detail-oriented Digital Reputation Manager to join our online reputation management efforts. This role involves enhancing the brand's digital presence across social media and digital platforms.
Key Responsibilities:
- Monitor and analyze user comments, feedback, and complaints across social media and digital platforms, utilizing tools and manual processes.
- Engage with the target audience to manage responses, redress complaints, and maintain a positive brand image.
- Promptly address negative feedback within the specified turnaround time.
- Create brand awareness by addressing queries and enhancing brand perception.
- Share user compliments and feedback on brand social media pages.
- Utilize social listening tools to manage responses and gather insights.
- Categorize data, prepare reports on brand performance, and provide actionable suggestions to improve user experience.
- Analyze audience conversations and feedback to offer recommendations for brand improvement.
- Benchmark the brand's online reputation against competitors.
Requirements:
- Proficiency in English with excellent written and verbal communication skills.
- Proficiency in MS Excel.
- Strong knowledge of social media channels and ORM processes.
- Familiarity with digital listening tools like Hootsuite Insights is preferred.
- Awareness of digital trends and activities with a keen eye for detail.
Salary Range: ₹12 Lakhs - ₹20 Lakhs per annum
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