Programmatic Campaign Lead

2 days ago

Vadodara, Gujarat, India beBeeProgrammatic Full time ₹ 18,00,000 - ₹ 25,00,000

About us: A global network of creative and media agencies, we offer best-in-class services in Media, Customer Experience Management (CXM), and Creative. Our teams coalesce around client needs, unlocking unique possibilities for sustainable value and lasting impact.

We partner with brands to achieve growth as we are a force for good & for meaningful change. Our mission is to help businesses win, keep and grow their customers.

The role requires experience in programmatic campaign management with digital media/ mainstream advertising/ integrated ad agencies. As Programmatic Campaign Lead, you will drive campaign performance, identify growth opportunities, and lead a team of specialists.

Key Responsibilities:

  • Lead a team of programmatic specialists, providing guidance and mentorship.
  • Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth.
  • Own client communication and relationship management, ensuring clear updates.
  • Proactively identify and pursue account growth opportunities in partnership with Account Directors.
  • Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver results.
  • Utilize MMPs and analytics platforms to provide data-driven insights and recommendations.
  • Collaborate with Client Services and other channel teams to ensure seamless campaign execution.
  • Analyze campaign performance data to identify trends and optimize strategies.
  • Maintain high standards of quality and adhere to best practices.

Requirements:

  • 2-4 years of experience in programmatic campaign management.
  • Proven experience managing and leading a team.
  • Expert-level knowledge of DV360 and experience with other DSPs.
  • Strong experience with MMPs and analytics tools.
  • Excellent client management and communication skills.
  • Proven ability to develop and execute strategic programmatic plans.
  • Strong analytical and problem-solving skills.
  • Strong Excel and PPT skills.

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