Digital Marketing Strategist

22 hours ago

Vadodara, Gujarat, India beBeeProgrammatic Full time ₹ 12,00,000 - ₹ 20,00,000

Job Summary

As a key player in our programmatic buying efforts, we are seeking a highly skilled and experienced Account Manager/Group Head to develop and execute digital marketing strategies.

Key Responsibilities:

  • Design and implement effective digital marketing roadmaps involving DV360 for clients, focusing on awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Lead the management of App Campaigns on DV360, optimizing for reach/install/conversion, and integrate App Analytics platform with DV360.
  • Create different ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration of platforms to import/export audiences and conversions.
  • Collaborate with internal teams to implement tracking mechanisms and ensure seamless data flow.
  • Oversee client account management responsibilities for display/TrueView/video/search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads platform.
  • Monitor accounts daily and monthly, ensuring optimal performance based on budget caps, campaign pacing, lost bidding, impression share, and other key metrics.
  • Provide support to creative design teams with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, and static display creatives.
  • Communicate with clients/Promotional Officers to align campaign achievements with predefined goals.
  • Generate relevant reports at three stages of the campaign: before, during, and after. Audit the advertising account, identifying gaps in existing structure and targeting.
  • Plan, execute, and manage programmatic campaigns, driving business growth through data-driven insights.
  • Understand performance across digital channels, making informed decisions to optimize campaign ROI.
  • Prioritize experience working on performance-based campaigns, with a focus on delivering tangible results.

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