Digital Marketing Strategist

3 days ago

Vadodara, Gujarat, India beBeeProgrammatic Full time ₹ 15,00,000 - ₹ 20,00,000

We are seeking a highly skilled professional to manage and execute digital marketing strategies across various channels, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.

Key Responsibilities:
  1. Budget Management: Develop and execute comprehensive digital marketing roadmaps using DV360.
  2. Campaign Optimization: Manage app campaigns on DV360, optimizing for reach, install, and conversion by linking App Analytics platform to DV360 for seamless tracking.
  3. Ad Tag Creation: Create ad tags and floodlight tags in CM/DV360 to track campaign conversions, audience activity, and integrate platforms for importing/exporting audiences and conversions.
  4. Collaboration: Work closely with internal teams to implement tracking mechanisms and ensure data accuracy.
  5. Campaign Structuring: Structure display, TrueView/video/search campaigns on DV360/CM/Google Ads platforms.
  6. Performance Monitoring: Monitor accounts daily/monthly, focusing on budget caps, campaign pacing, lost bidding, impression share, and other key metrics for optimization strategies.
  7. Creative Support: Provide creative ideas for copy and graphical ad templates, including VAST, Rich Media, HTML 5, static display creatives.
  8. Client Communication: Keep clients informed about campaign achievements versus predefined goals.
  9. Reporting: Generate reports at three stages: before, during, and after campaign auditing the advertising account and finding gaps in existing structure and targeting.
  10. Campaign Planning: Plan, execute, and manage programmatic campaigns.
  11. Performance Analysis: Understand performance across digital channels and identify areas for improvement.
Required Skills and Qualifications:
  1. Programmatic Buying (Intermediate)
  2. DV 360 Experience
  3. DV 360 Certification

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