Brand Marketing Strategist

2 weeks ago

Ahmedabad, Gujarat, India Ikamate HR India Pvt Full time

About the Role


We are seeking a Brand Marketing Strategist to help us build our brand and raise brand awareness. The successful candidate will develop and implement marketing strategies to establish strategic direction and brand positioning.



Key Responsibilities:

  • Develop marketing partnerships with retailers, media partners, and other external partners to broaden the reach of our brand messaging.
  • Define and manage the brand communication strategy using a variety of media.
  • Own the development and messaging of the brand narrative.
  • Create, execute, and manage marketing programs and campaigns.
  • Determine directive pricing strategies, manage budget allocation, and assess ROI for every marketing effort.
  • Manage key brand initiatives, set standards and guidelines, and continuously elevate our brand.
  • Build a brand identity that is clear, distinctive, and compelling.
  • Negotiate attractive partnership deals and ensure mutually beneficial partnership terms that are in line with business objectives and strategy.
  • Maintain and deepen relationships with existing partners.
  • Develop metrics to measure ROI from partnerships.
  • Create brand activation plans.
  • Build and maintain a calendar of brand activation events for the team.
  • Analyze success of previous campaigns.
  • Educate consumers about our product through brand activations.
  • Manage brand program launches and serve as a cross-functional point-person across marketing, commercial, and creative design.
  • Translate brand elements into plans and go-to-market strategies.
  • Align marketing activation around the brand's direction, choices, and tactics.


Requirements:

  • 4-5 years of experience in a related field (generally marketing or sales).
  • Strong expertise in corporate partnerships.
  • Experience in setting up MT channels.
  • Proven ability to work cross-functionally.
  • Experience managing a brand across multiple markets.
  • Creative thinker and problem solver.
  • Excellent communication skills.
  • Confident public speaker.
  • Project management experience, with a solid understanding of project management principles and techniques.
  • Strategic thinker able to identify long-term opportunities and trends.
  • Exceptional collaboration skills.
  • Data-driven thinking and an affinity for numbers.

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