
Drive Digital Growth
2 days ago
Job Purpose:
This is a highly strategic role that requires managing and executing digital campaigns to drive transaction count and GMV through various channels like WhatsApp, SMS, Banners, and Website.
Key Responsibilities:
- Manage and execute digital campaigns and monitor their performance.
- Achieve transaction volume and GMV targets through digital channels, ensuring alignment with organizational objectives and growth strategies.
- Identify emerging digital trends and technologies that can enhance business processes, user experience, and customer engagement.
- Use data and analytics to assess the effectiveness of digital initiatives.
- Manage campaigns for customers, merchants, and internal employees.
- Develop relationships with external agencies and vendors to ensure timely delivery of quality outcomes.
- Optimize campaigns to ensure maximum ROI and analyze performance metrics for continuous improvement.
- Share regular business updates to leadership and ensure alignment with strategic goals.
- Track and report on the performance of digital campaigns weekly/monthly, ensuring they meet key performance indicators (KPIs).
Requirements:
- Bachelor's in Business Administration or relevant discipline.
- 1-2 years of experience in a similar industry.
- Good working knowledge in MS Office.
- Creative mindset with excellent communication and writing skills.
- Excellent interpersonal communication.
- Fluent in English, both written and oral.
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