Digital Marketing Strategist

2 weeks ago

Gurgaon, Haryana, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Job Description

We are looking for an experienced and passionate Digital Marketing professional to join our dynamic team. As a digital marketer, you will be responsible for developing and executing Lead Generation strategies to increase the leads funnel via digital marketing channels for courses and programs through all digital channels.

Responsibilities & Duties:
  • Develop, execute, and manage performance marketing strategies for Lead Generation for courses and programs.
  • Achieve the lead generation KPIs.
  • Funnel Management (nurture & convert leads via campaigns).
  • Copywriting & Landing page management Landing Pages and specific programs / Initiatives.
  • Collateral creation Design & feedback + changes.
  • Distribution of collaterals and product awareness / Lead awareness / Generation.
  • Stay up to date with latest digital marketing trends, best practices, and technologies.
  • Work with content team and designers to ensure the content that has been created is informative and appealing to users.
  • Communicate with influencers via social media to create a strong network of brand ambassadors.
  • Lead Generation through Influencer Marketing.
  • Understand competitive landscape and strategies that competition is using for lead generation and funnel management.
  • Present results to Senior Management and suggest improvements for increasing leads and across all digital channels.
Required Skills and Qualifications:
  • At-least 2-4 years of experience as a Digital Marketer (Lead Generation through email and other channels) or in a similar marketing role (preferably in Edtech or e-commerce industry).
  • Good knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Telegram, Google+ and other social media channels.
  • Understanding of web traffic metrics, campaign monitoring etc (Google Analytics, SEO).
  • Experience with doing audience and user/buyer persona research.
  • Familiarity with web design and publishing.
  • Critical thinker, problem-solving and multitasking skills.
  • Excellent time-management skills, strong interpersonal, presentation and communication skills.
  • Educational Qualification (Graduation degree Mandatory).

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