Digital Analytics Strategist
1 month ago
Job Title: Digital Analytics Strategist
Job Description:
At Orbit Interactive, we're seeking a skilled Digital Analytics Strategist to play a pivotal role in analyzing digital data and driving data-driven decisions. As a key member of our team, you'll be responsible for tracking, measuring, and analyzing website and campaign performance, implementing tracking solutions, and collaborating with cross-functional teams.
Key Responsibilities:
- Utilize Google Analytics and other relevant tools to monitor website traffic, user behavior, and engagement metrics.
- Implement and manage Google Analytics tracking codes, events, and custom dimensions to capture accurate data.
- Analyze data to identify trends, opportunities, and areas for improvement in user experience, conversion rates, and online campaigns.
- Collaborate with marketing, design, and development teams to ensure proper tracking of online initiatives and campaigns.
- Generate regular reports to showcase key performance indicators, conversion rates, and other relevant metrics on the dashboard.
- Conduct in-depth analysis of customer journeys to optimize user flows and identify drop-off points.
- Provide insights and recommendations to improve website performance, user experience, and conversion rates.
- Stay updated with industry trends and best practices in web analytics, SEO, and digital marketing.
- Assist in setting up goals, funnels, and e-commerce tracking to measure and report on ROI.
- Troubleshoot tracking issues, data discrepancies, and other technical challenges related to Google Analytics.
Qualifications:
- Bachelor's degree in marketing, business, statistics, computer science, or a related field.
- Proven experience (3 to 5 years) as a Google Analytics Specialist or similar role.
- In-depth knowledge of Google Analytics, including advanced features such as custom dimensions, segments, and event tracking.
- Familiarity with Google Tag Manager and its implementation.
- Strong analytical skills with the ability to interpret complex data and provide actionable insights.
- Proficiency in data visualization and reporting tools such as Google Data Studio or Tableau.
- Solid understanding of digital marketing, SEO, and online user behavior.
- Excellent communication skills to convey data findings and insights effectively.
- Detail-oriented mindset with a focus on accuracy and data integrity.
- Self-motivated and able to work independently in a remote setting.
- Relevant Google Analytics certifications are a plus.
- Experience with A/B testing and conversion rate optimization is advantageous.
Benefits:
- Opportunity to work with diverse and exciting client projects.
- Continuous learning and professional development opportunities.
- Collaborative and supportive team culture.
Why Orbit Interactive:
- Opportunity to work remotely from anywhere in India.
- We value our employees and are responsible for their growth & development.
- A collaborative and dynamic work environment with a focus on innovation.
- Chance to contribute to the growth and success of high-impact digital advertising campaigns.
- Continuous learning and development opportunities to enhance your ad operations and digital marketing skills and expertise.
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