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Product Development Lead

2 weeks ago


Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Title: Product Manager

As a product manager, you will be responsible for driving the success of our OTC brands by developing and executing marketing strategies that drive sales, market share, and profitability.

Key Responsibilities:
  • Develop annual and long-term marketing strategies for assigned OTC brands.
  • Identify consumer insights, market trends, and competitor activities to design brand positioning.
  • Oversee product launches, relaunches, and lifecycle extensions.
  • Monitor brand health and profitability, ensuring continuous growth.
  • Conduct consumer and trade research to identify opportunities.
  • Track OTC market dynamics, competitor strategies, and pricing trends.
  • Design ATL/BTL campaigns, digital marketing initiatives, and promotional materials.
  • Collaborate with creative and media agencies to drive impactful consumer communication.
  • Work with sales teams to develop trade marketing plans and support field execution.
  • Coordinate with regulatory, medical, and R&D for product compliance and innovation.
  • Measure ROI of campaigns and track sales performance against targets.
Required Skills & Qualifications:
  • Strong knowledge of Pharma OTC / Consumer Healthcare marketing.
  • Expertise in brand building, consumer insights, and digital marketing.
  • Excellent communication, analytical, and presentation skills.
  • Ability to work cross-functionally and manage multiple projects.
  • Strategic thinking with strong execution capabilities.