Digital Marketing Strategist

2 weeks ago

Gurgaon, Haryana, India Adda247 Full time

Job Title: SEO Head/Director

About the Role:


We are seeking an experienced SEO Head to lead our search engine optimization efforts. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive SEO strategies to drive organic growth and improve search engine rankings.


Key Responsibilities:


SEO Strategy Development:



  • Develop and implement SEO strategies aligned with business objectives.
  • Conduct thorough keyword research to guide content teams and marketing efforts.
  • Stay up-to-date with the latest SEO trends, search engine algorithm changes, and best practices.

On-Page and Off-Page Optimization:



  • Optimize website content, meta tags, headings, and internal linking structures for improved search engine rankings.
  • Manage off-page SEO efforts including backlink acquisition and influencer outreach.

Technical SEO:



  • Conduct regular technical SEO audits to identify and rectify issues impacting search engine crawling and indexing.
  • Collaborate with web developers to ensure SEO best practices are implemented in new code developments and technical updates.

Content Strategy:



  • Work closely with content creators to develop SEO-friendly content that meets user intent and drives organic traffic.
  • Monitor and analyze content performance and provide actionable insights for improvement.

Analytics and Reporting:



  • Utilize SEO tools and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs) to track performance and identify opportunities for growth.
  • Prepare regular reports on SEO performance, including key metrics, trends, and insights for stakeholders.

Team Leadership:



  • Lead and mentor a team of SEO specialists and content creators, fostering a collaborative and high-performance culture.
  • Provide training and support to team members to enhance their SEO knowledge and skills.

Cross-Functional Collaboration:



  • Collaborate with marketing, product, and development teams to align SEO strategies with broader business goals.
  • Participate in strategic planning and decision-making processes to integrate SEO into overall marketing initiatives.

Requirements:



  • 7+ years of experience in SEO, with a proven track record of driving organic growth.
  • Previous experience in a leadership role within an SEO team.

Preferred Qualifications:



  • Experience in the ecommerce or technology sector.
  • Certification in Google Analytics or other relevant SEO certifications.
  • Knowledge of international SEO and multilingual/multiregional SEO strategies.

What We Offer:



  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • Competitive salary and benefits package.

About Us:


We are Adda247, a leading digital marketing agency dedicated to delivering innovative solutions that drive business growth. Our team is passionate about staying ahead of the curve and pushing the boundaries of what's possible in the world of SEO.

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